Platform: Masha Gessen, who is providing a deeply reported article to accompany the images, is the go-to writer on Russia and on LGBTQ rights. They write regularly for the The New York Times, The New York Review of Books, The Washington Post, the Los Angeles Times, The New Republic, New Statesman, Granta, Slate, Vanity Fair, Harper's Magazine, and U.S. News & World Report.

Social Media: Masha Gessen has 53,600 followers on Twitter and 32,320 followers on Facebook.

Reputation: The reputation of the Belarus Free Theater only grows as it tours around the world.

Outreach: Dedicated communications and advertising campaign geared toward LGBTQ community.

Beautiful, affordable package

Funding: The book is funded by ARCUS foundation, which will help promote the book.